About us

The company name Róró originates from the Icelandic word “ró” which means calmness and comfort. Róró is dedicated to helping babies and their caregivers feel better. It was founded in 2011 around a single idea: to make a product for babies that imitated closeness when their parents needed to be away. Indeed, the idea of the Lulla doll was born when our friend had her baby girl prematurely and had to leave her alone in the hospital every night for two weeks.

In my studies in psychology I learned that closeness, and especially the sounds of breathing and heartbeat, can profoundly affect children’s wellbeing and quality of sleep. With the help of doctors, nurses and midwifes I created the Lulla doll to help all children experience the comforting feeling of closeness. I love receiving stories of how children of all ages are sleeping and feeling better with the help of
the Lulla doll.

- Eyrún Eggertsdóttir, creator of the Lulla doll

Many people have contributed and helped our little company Róró and the Lulla doll come to life including doctors, nurses, biomedical-sound and electrical engineers, musicians, designers, artists, marketing, business people and all our testers, family and friends. 

Thank you to you all ♥