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Global Phenomenon

Lulla doll is the creation of Eyrún Eggersdóttir, the founder of the Icelandic innovation company RoRo and has been sold in over 80 countries around the world.

Its first production, funded through the crowdfunding platform Indiegogo, sold out globally within weeks of its release as news of success stories of the Lulla doll spread like wildfire.

The turnover for this young company from Reykjavík, Iceland has grown more than 2,400% since releasing their second production in the fall of 2016 and the company has tripled in size since 2017.


As seen in


We released new and improved designs in 2019 based on feedback from thousands of users


What makes the Lulla doll unique?

The Lulla doll imitates closeness to a caregiver with its soft feel, humanlike features and 12 hour soothing sounds of real-life heartbeat and breathing. Lulla’s unique design is based on scientific research on the positive effects of closeness, especially the sounds of heartbeat and breathing. These are:

  • Longer periods of uninterrupted sleep
  • More stable heartbeat and breathing rhythm
  • Increased wellbeing and lowered stress

Practical information for retailers

  • Three styles: Lulla Sky, Lulla Coral, Lulla Lilac
  • Manual in five languages: English, French, Spanish, German, Italian
  • Safety standards: CE, ASTM, AS/NZS
  • MOQ: 16 pcs, pr style
  • Warehouses: Europe, USA, China